Branch & Butter exists because growth and ease rarely meet in this category. Most agencies know offshoring is the answer to a capacity problem. What stops them is the fear that their offshore solution becomes a second full-time job. Cheap talent that needs constant managing, missed nuances, broken communication. Ruben built Branch & Butter to take that fear off the table. The name says it plainly: Branch for growth, Butter for the smoothness your team deserves.
Meet the founder
Ruben spent fifteen years across the full width of the media industry. Publisher sales, programmatic, creative tech, global partnerships. His last role before founding Branch & Butter was Global Client Partner at dentsu, running Heineken’s digital media across 36 markets. He has worked with every agency holdco in Benelux, and a good number of the mid-sized independents. He knows what the inside of a stretched agency team looks like, because he was sitting across the table from them for most of his career.
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